Big businesses are leveraging and embracing personalization and customization as a marketing strategy. But why?
According to this study, personalization and customization is proven to increase purchase intention and customer satisfaction. It’s also an inducement to charge a premium as personalization is viewed as having more value by consumers.
10 Examples of big businesses using personalization:
All of the examples below use an online designer environment where the consumer will interact and ‘co-design’.
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[frame align=left lightbox=1 caption=”Apple”]
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[frame align=left lightbox=1 caption=”Nike ID”]
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[frame align=left lightbox=1 caption=”NFL Shop”]
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[frame align=left lightbox=1 caption=”Nascar”]
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[frame align=left lightbox=1 caption=”Dell”]
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[frame align=left lightbox=1 caption=”TREK Bikes”]
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[frame align=left lightbox=1 caption=”Build-a-bear”]
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[frame align=left lightbox=1 caption=”M&Ms”]
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[frame align=left lightbox=1 caption=”Vans Shoes”]
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[frame align=left lightbox=1 caption=”Williams Sonoma”]
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Takeaway
‘Co-designing’, or allowing your prospects and clients to design online and be involved in the personalization process is a proven marketing tactic to increase satisfaction and the likelihood of a purchase. Additionally, these purchases are high-margin since there is increased perceived value.
Consumers are more sophisticated now than ever. These ‘prosumers’ will increasingly be exposed and ‘trained’ to customize products in the online shopping experience. Being a leader in this space, in your market, comes with major upside.
