Make It Clear Why People Should Purchase from You
It’s important to make clear from the outset what value you’re providing. You need to develop a compelling answer to the question all consumers ask before making a purchase: ‘Why should I purchase something from you?’
Unfortunately, in today’s new economy, great price, quality and service aren’t sufficient alone. Consumers expect the best pricing, quality and service.
Ideas:
- Fast Shipping
- Free Shipping (the #1 reason why online shoppers leave a shopping cart is because they preceive ‘shipping costs’ to be too expensive!)
- Free Upgrades
- Large Product Selection
- Premium designs and clip art
In InkSoft, you can use banners to clearly state you value and make a huge first impression.
Make it Easy to Find Products
Help your customers scratch itches they didn’t even know they had. Tell your customers what new and interesting products you have by showcasing ‘Featured Products’ on your Homepage. Help them find these cool new products by showcasing them.
Additionally, categorizing your products logically is critical. Don’t underestimate the power of the search function. Be mindful of adding the right keywords to each product!
Ideas:
- Make product categories attractive: Example: ‘Top Selling’, ‘Popular’ and ‘Special Offers’ categories are sure to attractive shoppers attention.
- Don’t overwhelm shoppers with too many options and variations.
- Feature important products on your homepage.
Create ‘One More Sale Opportunities’
The easiest way to boost your average order value is to sell more to your existing customers and shoppers. Think: Grocery store checkout line. There are nearly one hundred $1.00 options. If a grocery store can get 20% of all shoppers to spend a $1.00 more over the course of a year could result in a significant revenue increase.
Use your site to duplicate this strategy! Offering product add-ons in the checkout process is simple.
Ideas:
- Folding
- Bagging
- Tagging
- Gift Wrapping
- Upgrades: Premium ink, eco-friendly ink etc
It’s easy to configure add-ons in InkSoft!
Recover Lost Sales
More than 70% of online shopping carts are abandoned. Win back those shoppers by using InkSoft’s abandoned cart feature. You can automatically sends a series of customizable emails to your shoppers to bring them back to complete their purchase.
Ideas:
- Include coupon codes to provide extra incentive
- Make your coupons time sensitive to create urgency
- Make it personal. Offer personalized service to help encourage shoppers to complete their order. Think: Need help with your design? Call us!
Conclusion
The bottom-line: Differentiate your site so that shippers know why it’s smart to buy from you.
