Bottom Line Up Front: With 2022 in full swing, you need new ways to be the “one-stop-shop” for your customers. Find out how you can use InkSoft’s tools to expand your business without having to buy more equipment or spend money on physical expansion.
Expansion is a big word in the graphics industry. It usually sparks two reactions from business owners, one of which is excitement, the other one dread. That’s because expanding a business is a daunting and risky endeavor. It usually means spending a lot of money, hiring more employees, and going through countless months of red tape for building permits.
But, there are ways you can expand your business without undergoing construction or spending money on new equipment! InkSoft has multiple tools and services that can help you sell more, get more customers, and run your business better without all that extra overhead and headache. Read on to learn more!
Grow Your Business with InkSoft Signage
Adding printing services is a common way to expand your business, but not everyone has the budget to buy new equipment or add more shop space. That’s why we now offer InkSoft Signage or signage-as-a-service, a way to add more products and services to your offerings without having to purchase any machinery, hire more employees, or physically expand your space.
Our signage products are integrated with InkSoft’s Online Designer. This means customers can create customized banners, decals, and stickers directly from your shop’s website. The designer also features bleed and cut line guides, so mockups are custom-tailored specifically for signage printing specs.
You can market products to your customers as an upsell or a standalone sale and watch the additional business roll in. Some of the products available through the signage program include:
- Signs
- Banners
- Stickers
- Decals
- Floor graphics
- Vehicle magnets
- Window graphics
Products from our signage program are printed, processed, and drop-shipped by a third party. So even though your shop is tapping another facility to print the goods, you’ll get the added benefit of presenting a professional, timely service without any of the overhead costs.
Expand Your Business Online with InkSoft Stores
It’s no secret that e-commerce is where many businesses pull in sales in today’s online-driven shopping culture. Your shop needs to take advantage of that online marketplace. If your company has a solid e-commerce presence, it opens your shop to sales opportunities with customers far outside your community. It allows you to solidify your reputation with people in other states and cities. With new customers trickling in from all over the country, you’ll be expanding your business’s size simply by fulfilling online orders.
That’s where InkSoft can help. InkSoft Stores give you the ability to build professional-looking, easy-to-use online stores without any web design experience. InkSoft online stores include fantastic features like an easy website style editor, an extensive website feature library, and SEO tools to improve your Google search rank. Plus, you can connect an InkSoft store to a custom URL too, so it’s easier for customers to find you.
Since customers want headache-free, convenient experiences shopping online, using InkSoft Stores works perfectly when expanding your business. It’s easy for you to put together, and it’s easy for customers to search and set up orders through the platform. Plus, the store features a secure shopping cart and checkout process, so your online shoppers will know they’re doing business with a trusted, professional shop.
Expand Your Services with Customer Stores
You can also expand your business with online stores by offering them as a service to your customers. Easily set up stores for your customers the same way you do your own shop, and you’ll have countless chances to grow your business with opportunities like local fundraisers, team sports, and standalone stores for other local businesses. They sell more; you print more. It’s a win-win situation.
Setting up customer stores is also another great way to build up your business’s reputation. Your customers with successful online stores are more likely to refer you to other organizations and companies who need help setting up e-commerce for their custom merch.
Ready to start expanding your business in 2022? Give these tips a try and watch your customer list grow!
Not an InkSoft customer yet? Contact an InkSoft client advisor today for a free, personalized tour where we’ll answer all your questions.
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