Here’s a quick story from your customer’s point of view…something that’s fresh in my mind.

So yeah, I’m a Marketing Director of an amazing software company. But I’m also a club volleyball coach/director. That means I get to coach some amazing kids and (kinda) stay in shape.

It also means I get to take care of ordering the uniforms, fan shirts, practice shirts, etc. It’s not what I’m best at. I’m good at running drills and giving motivational speeches, not good at understanding junior’s sizing and chasing down parent payments.

I have a great t-shirt printer, but it’s not usually a great experience at the beginning of the season. (I counted, and this process took over 24 individual emails and several texts/calls to get the job done – “ain’t nobody got time for that!”)

Here’s what I have to do:

  1. Mock up my designs, and get the proper artwork files
  2. Track down players sizes and answer the kids’ questions like “should we go a size up or down or stay normal?”
  3. Email out my crude mock-ups of fan shirts to parents, and ask them what they’d like to order
  4. Answer the parents’ questions like “should we go a size up or down or stay normal?”
  5. Track all products, colors, designs, and sizes on some sort of spreadsheet or notebook
  6. Search for 2-3 days for the notebook that I lost
  7. Email my t-shirt printer and try to translate everything I have gathered in meaningful ways
  8. Call my t-shirt guy to explain better, because the email didn’t work
  9. Email my t-shirt guy with a late order from the [name redacted] family
  10. Pay my t-shirt guy
  11. Chase down checks from parents
  12. Try to remember how to deal with physical checks
  13. Respond to my t-shirt guy’s request for different art files
  14. Pray that he gets the design on the shirt where I was imagining
  15. Wait for him to call me and tell me the order is ready
  16. Pick up my amazing shirts and make every kid’s day (merch days are the best practice days).

Whew! That’s more work than running the butterfly drill.

If my t-shirt guy had InkSoft, on the other hand, things would have been WAY different.

  1. I could design my merch with a state-of-the-art interactive design studio on his website.
  2. I could send parents and athletes to an online store where they could see all the products, read about sizing, choose their options, and make a payment.
  3. I could sit back knowing that all the details are going directly to my t-shirt guy, who has all the artwork, sizes, and product details to get the job done.
  4. Kids and parents get the gear and wear it with pride.

That’s like 13 fewer steps or something! At the beginning of next season, you can be sure I’ll be asking whichever printer I choose if they have InkSoft.

I have a team to coach. The printer has apparel to decorate. I say we let InkSoft do all of the other work.

Are you ready to show your customers a better experience? Are you ready to change the game and move WAY ahead of the competition?

If you’re already using InkSoft, tell your customers and prospects how you’ll make life better.

If you’re not using InkSoft yet, now’s the time to start! Call us today at 1-800-410-3048 or schedule a demo so we can show you a bunch of other ways you can use the software to grow your business.

This is just one small example of the amazing things InkSoft can do for you and your customers.

Customers like me.