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Strategy
Using social sharing tools on your website(s) and in your Internet marketing efforts can dramatically enhance ecommerce sales results.
Why it works
In today’s interconnected world, consumers are using social media to create and spread content. This ‘spreadability’ effect benefits e-tailers when consumers share, promote and propagate ecommerce websites and products.
Benefits of social sharing
- Free marketing
- Boosts credibility and trustworthiness
- Increases website traffic
- Creates company, brand, product and service awareness and exposure
- Inbound links to boost SEO
Example
As seen below, an InkSoft powered fundraising webstore resulted in a social media share on Twitter. The InkSoft store is in support of a senior high school group. The Twitter post was from a high school student which created a posting to potential, highly targeted consumers — other high school students.
Takeaway
Social media sharing is a powerful and free way to gain many marketing benefits. By ensuring your ecommerce website has social media sharing features, you can maximize selling opportunities.
