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Strategy
Recruiting your customers to help promote their fundraising webstore, or merch shop, is a free and easy way to boost sales and create win-win results.
Example
ebird.org, is a global web community of birding (ornithology) enthusiasts. Recently, ebird.org began promoting their online merch shop on their homepage. The result? $4,876.28 in sales in the first three days of the merch store being open!
Have you spent years yearning for the perfect clothing option to display your eBird pride? The right kind of hat to capture what birding, and eBirding, means to you? Well, your wait is over ““ we are excited to announce the eBird Store, a location where you can view, peruse, and purchase eBird items. The initial offering is a simple selection of apparel, with a few hats, t-shirts, and hoodies. Proceeds from these sales go directly to fund the eBird project as a whole, so in buying something from this store you are supporting eBird in addition to getting a great product!
Benefits
- Credibility
- Trust establishment
- Free marketing
- Inbound links to boost SEO
- Increased website traffic
- Brand exposure
- Cross selling & marketing opportunities
- Social Media chatter
Takeaway
Get your customers to participate in making their online webstores a success by actively promoting the store via their website(s), social media channels, and email marketing lists to boost results.
