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Strategy
Obsess over your online presence.
Why it matters
The simple reality is that to be a successful printing business in today’s modern economy you need to establish and continuously develop your online presence. Your online presence should be your most valuable source of marketing with the greatest return on marketing investment.
What exactly does ‘online presence’ mean?
Your online presence represents all information about your business that can be found online by conducting an online search. Typically, your online presence will have the following makeup:
- Corporate website
- Webstores for selling opportunities
- Social media accounts
- Online reviews and feedback
- News and media posts
- Internet advertising
- Blog postings
- Directories
- Third party promotional and referral
Benefits of a well developed online presence
- Be found when prospective customers search for your products and services
- Leverage social media marketing
- Make it ease for your customers to do business with you
- Lead generation
- Competitive advantage
- Professional and contemporary
- Take full advantage of paid Internet marketing
- Expand reach and exposure
Takeaway
In order to remain relevant in today’s new economy you must develop your online presence. Doing so is no longer an option, or a luxury — it is a must-do.
