Marketing Tip: Using email to recover abandoned shopping carts
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Strategy
A shopping cart abandonment occurs when a would be customer visits an e-tailers website, adds products to the shopping cart and then exists the site without making a purchase. Using InkSoft’s built-in email template feature you can convert and recover shopping cart abandonments.
Why it works
Emailing abandoned shopping carts allow you an opportunity to re-engage with would be customers. Think about it: A cart abandoner has already spent their time on your site and even added products to your InkSoft Powered shopping cart. Your email should be designed to help close the deal.
Tips for creating abandoned cart email templates
- Send 24 hours after the abandonment. Certainly no later than 24 hours.
- Make it visual
- Keep it simple
- Make it human — this is your chance to connect with a potential customer
- Don’t bury the lead. Put the most important information at the top of the email
- Add your phone number and promote phone calls
- Add testimonials
- State your guarantee to make would be customers comfortable
- Use coupons and discounts sparingly. Don’t always assume you need to give a discount
- Create a library of canned email templates designed for various scenarios
Takeaway
Using InkSoft’s email template and saved shopping cart features you can increase shopping cart conversion and boost your sales.
