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Strategy
If you are not using testimonials on your website and marketing collateral you’re missing out on one of the most powerful and free marketing tools available. Investing time and effort in developing solid testimonials and using them consistently in all of your marketing efforts will provide big results.
Why testimonials work
It’s no secret: People follow others like them. Sociologists call this effect the ‘herd theory’ as consumers find safety in numbers.
Testimonial benefits
- Establishes credibility
- Legitimizing
- Makes a business seem more human and personable
- Unbiased and trustworthy
- Testimonials overcome skepticism
How to develop testimonials
- Ask customers to share their experience
- Record video testimonials when customers pick up goods
- Ask for social media mentions and feedback
- Ask your best customers to leave reviews on Google Places, Yelp and other online directories
- Offer incentives and rewards to customers who submit reviews and testimonials
Takeaway
Using testimonials consistently in ALL of your marketing endeavors will help to establish trust and credibility with prospective buyers.
