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Strategy
Use social media monitoring tools to find highly relevant business and marketing opportunities.
Why it matters
By ‘listening’ to what is being said in social media spaces, a business can find relevant content based on search criteria. Results are provided real-time and in daily email summaries. This ensures you are getting important information delivered to you consistently.
Benefits of social monitoring
- Generate content to share and repurpose
- Cultivate free PR and marketing opportunity
- Manage your online presence and reputation
- Identify new business opportunity
- Listen for customer feedback
- Understand marketing performance
- Competitive analysis and monitoring
- Understand local events
- Track your customers
Tools
While there are numerous tools and services available for monitoring social media, we like Mentions and Talkwalker. Both have free options.
Mentions
Talkwalker
Takeaway
Social monitoring is a simple way for businesses large and small to leverage social media for both competitive advantages and business opportunity.
