Click the button below to get our marketing tips delivered right to your inbox!
When a customer asks you “How many of each size do you think I will need?” – Do you know how to answer them?
When you know the current “size scale” for sportswear, you can help your customer accurately estimate how many items of each size they should order so that they have what they need with minimum extras.
“Scale” for sportswear is currently quoted as 2442, meaning that for an order of a dozen items, you would order 2 medium, 4 large, 4 xlarge and 2 xxlarge. A modified scale (based on 14 items) would also include 1 small and 1 xxxlarge.
Use this scale ratio for larger quantities of shirts for your customer when you are projecting what amounts to order for each size. For example, an order of 200 shirts, estimated using scale, would be: 14 S; 29 M, 57 L; 57 XL; 29 XXL and 14 XXXL.
If the customer knows the group for whom they are ordering, they may know that 14 small and 14 xxxl is not right, and they can make those adjustments before the order is finalized.
This InkSoft Marketing Tip was authored by our friend Jennifer Cox, President & Co-Founder, National Network of Embroidery Professionals – Expert Help WHEN you Need It! Learn more about NNEP or call 800-866-7396
