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Strategy
Build a sales team!
Why it works
I’ve learned two important business lessons from print shop owners:
- ‘Who cares how much it costs so long as it makes you money’.
- ‘Marketing and sales people make you money’.
While it might seem obvious, so many businesses neglect to hire and develop a sales team. Good sales professionals generate revenue and ensure that your marketing efforts get converted to sales and profit. One of the quickest way to grow revenue and profit is to have a capable sales team converting on marketing efforts and investments.
Benefits of a sales team
- Focus and dedication to revenue generation
- Converts and maximizes marketing investments
- Develops new customers and markets
- Maintains existing relationships
- Ensures active selling versus passive sales
Takeaway
While it seems commonsensical too few printing businesses have a dedicated sales force. Hiring professional sales professionals results in revenue generation. Sales people aren’t overhead…they make you money.
