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Strategy
Use free samples as part of your marketing approach.
Why samples work
So many businesses can’t possibly use sampling because of the overhead and costs associated with making their products. Fortunately, printed goods have a relatively low cost to produce. Additionally, printed goods make for ideal free samples as have many benefits including:
- Low production costs
- Opportunity to demonstrate your quality
- Showcase your brand and marketing messaging
- Has a long life and generates repeated exposure
- Provides a nonthreatening way to approach prospects
- Showcase what you do visually
- High perceived value
- Perfect box stuffer to create one more sale opportunities
- Creates cross selling opportunities
- Generates awareness
- Effective lead generator
Takeaway
Marketers have long used samples as a way to effectively introduce new brands and products to consumers. Adding printed goods as samples into your marketing approach will help you generate new customers by demonstrating quality and the services you offer.
