Click the button below to get our marketing tips delivered right to your inbox!

Strategy

A giveaway uses a free product or something of value to drive consumer action and behavior. Traditionally, marketers have long used giveaway programs to create interest and awareness. Giveaway programs are more effective than ever due to the interconnectedness of today’s modern consumer. As you will see below, it is possible to use new technologies to host and maintain online giveaways and raffle programs to leverage social media and ‘shareability’. The bottom line: Printing businesses can use giveaways to boost lead generation and new customer acquisition.

Why giveaways work

Plain and simple: consumers are attracted to the chance of winning free products and services. Given the chance to receive something free, consumers are willing to provide their contact information, follow social media accounts, and share and promote content. All very valuable to a marketer.

Giveaway program benefits:

  • Boosts website traffic
  • Lead generation
  • Increases social media engagement
  • Creates awareness and brand exposure
  • Creates free press and media coverage
  • Engages current customers

Here is a great example of a printing business deploying a ’12 Days of Christmas’ giveaway.

Giveaway ideas

Pro Tip #1: Partner with a local company to co-sponsor a giveaway program. Local businesses and services are constantly seeking low-cost marketing sources. See our co-sponsorship in the example below. We used Rafflecopter to create and launch this giveaway. They offer a very limited ‘Free Forever’ plan which you can sign up for here.

Our friends at Clipartboom.com are sponsoring this InkSoft Marketing Tip.

InkSoft / Clipartboom.com Giveaway

Simple giveaway ideas:

  • Free t-shirt or printed goods
  • Gift cards
  • Services
  • Special discounts

Takeaway

Giveaways provide low cost and effective means of engaging existing customers and attracting new ones. Consider hosting a monthly giveaway program to drive more engagement and interaction. In an example of the staying power and potential of giveaways, Amazon has developed a giveaway platform as seen below.

Amazon Giveaway