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Strategy
Did you know your frequently asked question (FAQ) and help page could be your secret weapon for converting prospects into customers? So why not do everything you can to optimize your FAQ page to boost conversions? Unfortunately, for so many printing businesses, one of the most frequently ignored page on a website is the FAQ and help page.
Why FAQ pages are important
Think about it. The people who navigate to your FAQ and help page are almost ready to buy. Your FAQ page needs to help close the deal. A good FAQ page does one very important thing: Eliminates and handles objections and concerns. Additionally, there is search engine optimization (SEO) value in creating FAQ topics.
FAQ page benefits
- Addresses concerns and objections
- Highly convenient
- Professional
- Simple way to reduce customer service calls and support
- Improves customer satisfaction
- Establishes clear expectations
- Can help prevails against credit card chargebacks
- Builds consumer confidence
- Search engine optimization opportunity
How to create a good FAQ page
InkSoft has a built-in feature for creating a FAQ page. Learn how to build your FAQ page in InkSoft by watching this short video overview.
- Make it easy to navigate and view. See an example of InkSoft’s FAQ page.
- Be through and add detail
- Make it visible and easy to find
- Organize by categories of questions (e.g., shipping, returns, delivery times)
- Add call-to-actions (e.g., coupon codes, call us for help, continue shopping)
- Check your spelling and grammar!
- Update and review often
Takeaway
You can use your FAQ page to boost shopping cart conversions by addressing objections and concerns your shoppers might have.
