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Strategy
Engage prospects, website visitors and existing customers by issuing gift certificates to drive purchase behavior.
How it works
InkSoft has a bulk gift certificate feature which can issue digital gift certificates selected customers. Using this feature, you can automatically email gift certificates to induce and drive website visits and online shopping.
Why it works
E-tailers are increasingly using ‘store credit’ and gift certificates as a new promotional technique. Why? Coupons and discount codes are overused and ubiquitous. Store credit and gift certificates cut through the clutter and get attention.
Benefits
- Low cost, high return
- Useful for customer loyalty programs
- Provides financial incentive to return to a website
- Unique compared to a discounts or coupon code
- Easy to target and segment by website
- Can be used in social media and Internet marketing efforts
InkSoft’s gift certificate feature allows you to segment customers by webstore. You can compose a bulk message and send certificates to selected customers.
Takeaway
Bulk issuing gift certificates in InkSoft is easy. Consider creating a promotion using $5 gift certificates to create interest, drive website traffic and drive purchasing behavior.
