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Strategy
For so many businesses an “About Us” page is either boring, or simply doesn’t exist at all.
Not having an “About Us” is a huge marketing mistake. Not only is this page one of the most highly viewed on most sites, but it offers an opportunity to introduce your business, services and build trust. Developing an about us page can help ‘seal the deal’ and convert prospects into customers.
Benefits of an ‘About Us’ page
- Establishes credibility and trust
- Search engine optimization value
- Legitimizing
- Allows you to tell your story
- Creates likeability
Tips for developing your ‘About Us’ page
- Use photos, video and graphics to communicate visually
- Make it fun
- Keep it simple
- Be human and show your personality
- Describe the value you offer
- Use testimonials!
- Showcase your best work
Takeaway
An about us page is critical for creating the right first impression. Taking the time to create or enhance your about us page can help to convert more prospects into customers.
