Bottom Line Up Front: A brand image is crucial for your business since it’s the way customers perceive you, even before they’ve spent any money. Find out how InkSoft’s online stores can enhance your brand image and help your customers improve their brand image too.
Have you ever stopped and thought about what customers think of your business? Not just the quality of your prints or the products you deliver but also your business as a whole. Specifically, your business’s brand image.
A brand image is how customers perceive your business based on your interactions. And that perception goes beyond how a customer’s experience is doing business with you. Customers need to have a clear picture of your brand image before they even make a purchase with you. Especially in today’s digital marketplace, where e-commerce is king, an attractive brand image is essential for growing business, retaining existing customers, and attracting new ones.
Thankfully, improving your brand image doesn’t always involve expensive marketing campaigns or hiring consultants. You can enhance your image with simple changes that give your business a more substantial presence online, particularly by using online stores. Using an online store creator, like InkSoft Online Stores, you and your team can create more attention-grabbing storefronts for your customers and your business that establish trust and incentivize more shoppers to buy from.
Essential parts of a brand image
The biggest thing to realize about a brand image is that it isn’t just about the products your business offers. It reflects what your business stands for and what your values are. And these qualities are essential to consumers. In fact, one study found that 64% of shoppers said shared values were the main reason they had a relationship with a brand.
That’s not to suggest you start lighting up your social media channels with sociopolitical stances and filling up inboxes with emails on your views. That strategy can work against itself. But since you’re in the business of selling custom-printed products, there are some common values you can demonstrate for customers.
You can convey universal qualities that most customers seek out, like a commitment to high-quality printing services, speedy customer service, and an exceptional online experience.
That’s where tools like InkSoft online stores come into play.
Better stores, better experiences
Today’s shoppers want accessible, seamless experiences when doing business online. Providing your customers with tools to run and manage professional online storefronts shows that you’re a business on top of its e-commerce game and does wonders for your brand image. And if you don’t have the time or budget to design your own website, no problem.
InkSoft online stores eliminate this problem thanks to handy features like an easy website style editor, a jam-packed website feature library, and SEO tools to help you appear higher in Google search results. In short, you can use online stores as a tool to help your customers sell more merchandise to their shoppers and use that same tool to run a professional website for your business.
When it comes to transactions, InkSoft stores also improve your brand image. Thanks to a simple, secure shopping cart and checkout process, customers can shop with you and trust in knowing they’re shopping with a trusted business.
With any online store platform, you’ll want to ensure you pick one that is adaptable since business changes, and you might need to spruce up your business’s online image from time to time. InkSoft Stores allow you to add custom pages, so you’ll have that option if you need a landing page for a new service, a separate section for your shop’s retail goods, or anything else.
Improve your customers’ brand image
Whether it’s a school, small business, or major enterprise, your customers can use online storefronts like your shop does to improve their brand image. Thanks to the simple setup process, they’ll have a storefront in no time, and you’ll have the opportunity to print more goods for them since they’ll be able to sell faster and easier.
Online stores also work great for customers who need a temporary storefront for time-sensitive campaigns like fundraisers. Simple, but effective tools like countdown timers can be added to the store to drive more urgency and help your customers meet their goals.
Providing your customers with better tools to sell their products is a win-win for both parties since it means your shop gets to print more merchandise for them, and those customers will keep coming back to you for future campaigns.
And if those customers can recommend you to other potential leads with the added perk that your services include online stores, you’ll have a setup that helps you stay ahead of the competition.
A brand image is just one of many parts of keeping your shop top-of-mind with customers. If you want to learn more about branding, check out our two-part blog about rebranding.
Ready to maximize your brand image with InkSoft online stores and sell more? Schedule a demo and change your business this year!
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