Strategy

Approach local government organizations to develop branded product / promotional programs to support local government sponsored events and initiatives.

Why it works

Local governments have appropriated budgets dedicated to approved initiatives. These budgets are used to fund activities in support of the initiatives — including promotion of the event.

Benefits

  • Exposure to local media / PR coverage
  • Networking opportunities
  • Annual / Reoccurring selling opportunities
  • Goodwill & credibility establishment
  • Engagement with local community

Example

While having breakfast in downtown Tempe Arizona, we found the City of Tempe promoting bike to work day. In support of the city’s initiative to reduce traffic and encourage bike commuting, free t-shirts and breakfast was provided. Local media came to the event to interview city employee’s and participants.

Takeaway

Local government can be a profitable source of opportunity for printing businesses. Consider investing time networking and attending local government events and meetings to develop promotional programs to help support local government initiative.