InkSoft user Screenbroidery created an InkSoft powered online store in support of a fundraising campaign for the Indy Public Safety Foundation called #BackTheBlue. The fundraising store has generated over $10,000 in sales in the first two days of launching. Initially, the fundraising campaign goal sought to raise $10,000 but was increased to $50,000 after the rapid success of the campaign.
The fundraising store features a mix of #BackTheBlue branded products including apparel and promotional items to appeal to a broad audience to create additional selling opportunities.
About the #BackTheBlue Campaign
The Indy Public Safety Foundation (IPSF) and ScreenBroidery are proud to partner with IMPD to launch the official shopIMPD.com merchandise store with this limited edition #BackTheBlue gear. Now, more than ever, with recent brutal attacks on law enforcement, it’s important for the community to show police officers who serve here in Indy that we support them. We must let them know we recognize the courageous, yet often unrecognized, work they do on our behalf each day to keep our city safe and secure.
Check back soon as we launch new and exciting products over the coming weeks. Proceeds from the sales will benefit the Indy Public Safety Foundation and will help IPSF support the needs of IMPD’s dedicated sworn police officers and civilian employees.
