Email newsletter marketing is an incredibly easy and cost effective way to stay visible to both customers and prospects. We’ve put together some best practices and ideas to help you leverage the potential that email marketing newsletters can deliver.
What makes for great email marketing newsletter?
- Styling and content must match, reflect and reinforce your brand and identity
- Content must be easy to read
- Must be professional in appearance
- Content must be relevant and interesting…otherwise it is SPAM
- Must be consistent in frequency of delivery (Monthly, bi-monthly)
Content ideas for great email marketing newsletters.
- Brag about how are you serving local customers
- Share the results of your online fundraising activities
- Cover your participation in local activities and events
- Showcase quality photos of your recent printed work
- Make it human by using photography of your clients with their finished decorated goods
- Present savings opportunities — but don’t overdo it. Discounts, special offers are important but should be the main message.
- Use success stories: Share insights into how you are solving problems and helping local customers as result of printed products.
Use InkSoft email marketing integration
InkSoft is integrated with two leading email marketing providers: MailChimp (our favorite) and Constant Contact. This integration does two important things:
- Your shoppers and prospects automagically will be added to your MailChimp or Constant Contact account / email marketing database.
- Shoppers and prospects are segmented by online store. The benefit of segmentation is that you can easily send relevant and targeted messaging to each segmented audience.
Examples of successful email marketing newsletters
