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One of the biggest mistakes we see printing businesses making is offering too many products. Most commonly, printing businesses use physical supplier catalogs to showcase product options. Product selection shouldn’t be daunting or frustrating. Make it easy for your customers to do business with you by creating online ‘curated’ product catalogs and categories.
Why curated products work
E-tailers use curated products as ‘filters’ to help guide consumers in the product selection process by creating more personalized collections of products. These curated categories tend to focus on segments of customers. Example: A ‘Best Value’ category can help you cater to your price sensitive customers. In contrast, some consumers might be more attracted to ‘Premium’ or ‘Trending’ products as their brand or event requires quality products.
Curated product benefits
- Makes product selection simple
- Provides credibility by allowing you to show your expertise
- Useful selling tool
- Becomes a marketing speaking point
- Providers control over printing processes and variables
- Easy to update and modify
- Ability to segment
Using InkSoft, you have full control over product categories. This allows you to build multiple curated product collections to serve your customer segments. Here is an example of a ‘Most Popular’ category of products on the InkSoft demo site. What are some possible curated collection ideas?
Curated product ideas
- Staff Picks
- Most popular
- Trending
- New
- Top sellers
- Popular
- Favorites
- Best value
- Premium
- Limited edition
- Eco-friendly
- Suggested
- Featured
- Seasonal
Takeaway
Creating curated product catalogs and categories simplifies the product selection processes and makes it easier for your customers to select products based on their preferences.
