Bottom Line Up Front: With summer events returning to a more normal state this season, organizers need merch to meet renewed demand from attendees. Use InkSoft Stores to help your customers meet that demand and establish a reputation as the preferred printer of custom-printed merchandise and e-commerce solutions.
It might not seem like it, but summer is just around the corner from a production standpoint. Everything from farmers’ markets and charity 5Ks to local music festivals and block parties will soon ramp up. And as a printer, one of the best parts of these local events is the massive opportunity to provide custom-printed merchandise for organizers. InkSoft Online Stores can help you get ahead of the curve so you’re ready to provide for these events, whether they’re in your local community or elsewhere in the country.
Getting Back to Normal
While things were “open” last summer, most events conducted a more modified version of business because of COVID. Happenings like outdoor concerts and charity races took place, but they were generally smaller turnouts and more restricted. This summer, there’s a good chance that most of these events will look closer to normal, which means turnout will be much larger. And the need for printed goods will be much more significant since attendees will want all the branded swag to mark the occasion.
A Better Ordering System
Some event organizers will want to get orders in for their merch ahead of time to plan ahead for attendance. The more ways you can make it easier for organizers to set up the ordering process, the better. One of the simplest ways to do this is using InkSoft Stores as an order collection system. Get the step-by-step instructions for configuring an order form here.
Saving Everyone Time
It’s no secret that everyone is short on time these days, including shop owners. InkSoft Online Stores make it simpler for you and event organizers to get online faster, master e-commerce, and sell merch so you can focus on printing. Organizers can concentrate on mapping out logistics for their events.
InkSoft’s website style editor makes it easy to build a branded store that follows the color scheme of any organization you’re working with. That way, customers will instantly recognize the organization when they visit the store. And with InkSoft’s Rapid Product creator, you can easily add any branded apparel or promo product your customers want to display in their store. Whether it’s apparel like T-shirts and hoodies or hard goods like coffee mugs and water bottles, the options are limitless.
Since summer events are timely, your clients can add handy features like a timer to their online store and generate more buzz with end customers. Giving a store an end date helps create urgency for end customers. And it provides both you and the event organizer a better strategy for planning out production and fulfillment, so products are printed and ready to go by a date agreed upon by both parties.
Better Approvals with Online Designer
One of the biggest bottlenecks for printers and their customers is typically the art approval process. InkSoft helps you get around this hurdle with the Online Designer, perfect for high-volume jobs like summer community events. Suppose the event organizer (or whoever your primary contact for the event is) already has an idea of the product and design they need. In that case, they can easily pick a product and upload artwork online and send you that design idea.
Maybe your customer needs some quick ideas for their event, and they don’t currently have a design. In that case, the Online Designer library is packed full of high-quality, production-ready graphics ready for use. As soon as the customer approves a final mockup, you’ll be able to move into printing much faster.
Shopping on the Go
After roughly two years of setbacks, event organizers are looking to raise as much money as possible for their events this season. The simpler it is for end-customers to buy their merch, the more successful their online sales will be. InkSoft Stores give those organizations and businesses all the tools they’ll need to make this the best summer ever with safe, secure checkouts and mobile optimized stores. Whether customers are shopping at home on the computer or on the go with their phones, organizations will reap the benefits thanks to a seamless online experience from any device.
Sell Beyond Local
Online Stores also make it easier for you to grow that customer base far beyond local community organizations. Thanks to the online nature of all the features we mentioned above, you can use InkSoft Stores and other InkSoft tools to connect with community organizations outside your city limits.
Build mockups for those customers, finalize all online approvals, and set them up with a professional, easy-to-use online store for all their merchandise needs. After you’ve established a reputation with local organizations, you can take that same strategy and help build up excitement for events all over the country.
Ready to tap into the tools InkSoft Stores give you to crush summer event sales? Contact an InkSoft Client Advisor today for a free, 15-minute personalized tour.
Take the Next Step
Learn how to take your business to the next level for less than $10 per day.
Comments are closed.