Episode 015 of InkSoft’s The BIG Idea podcast is now live.
In case you missed any of the previous episodes be sure to subscribe, and download on iTunes! Remember to leave a comment and give us a rating.
Back to what is in store for this week…
The Campus King
Steven Farag of Campus Ink
Meet Steven Farag, a man who in just a few years has gone from creating a viral St. Patrick’s Day T-Shirt design in his frat house to running a printing business doing over 7 figures in sales.
How has he been able to do it?
By identifying his target customer, putting himself in their shoes (literally and figuratively), and alleviating the biggest pain points that come with ordering apparel for an organization.
Steven has successfully adopted the solutions-oriented business model that eliminates the price sensitivity of customers by removing friction and making their lives much easier.
Through savvy marketing, an openness to the ever-evolving industry trends, Steven has been able to fulfill orders for over 15,000 college students by using InkSoft, the only software to “truly understand how the fulfillment and backend need to work after the sale” for the decorated apparel industry.
Take a listen to learn:
- Steven’s journey and his approach to his business & marketing plan
- The limitations of Shopify for printing businesses
- Some key lessons on how to effectively scale your business
- Why the key to getting business is understanding your customer
- The need for a convenient, solutions-oriented business model in this day and age
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Want a little more help with your InkSoft account? You can always contact the Support Squad directly at support@inksoft.com or 1-800-410-3048 Option #1 for support.
Not part of #TeamInkSoft yet? Looking to improve sales for your business. Check out our Online Stores Platform and set up a personal tour today!
I am compelled to chime in on our own blog. Post Stores launch, we received data that Mr. Farag’s Stores were producing volumes of sales. Mr. Farag learned early on how to leverage our product in creative ways which we originally didn’t envision.
He is innovative, efficient, and effective and one of the most successful users of Stores. While some of our customers spend a lot of time on Facebook posting features and function requests, this man is killing it and processing tens of thousands of Orders.
Guys like Steven are the future of print and marketing. Do yourself a favor and listen to this podcast.
This was AWESOME. I’ve been following Campus Ink and they have been a huge source of encouragement and inspiration. I recently finished the Goldman Sachs 10,000 Small Businesses program, and that’s what lead me to discover InkSoft. My primary mission after graduating the program was to curate a relationship with the consumer, specifically the local colleges and universities here in my state. We have a strong B2B client base, but we were missing out on the B2C market in our own backyard. InkSoft seemed to have the tools necessary to make those B2C sales more enticing and accessible, as well as offer us a slew of other perks. Steven recently shared his demo store which sparked a whole new way of thinking about these stores for us here at The 401 Studio. Steven, I’d love to meet you or even just chat on the phone or email. I’m a fellow millennial and my shop has a similar mindset to yours, yet we are quite different and it’s in the differences that we gain new perspective. Either way, thank you for sharing as much as you do! Much love from the smallest state!
Thanks for the kind words Matt. This podcast was really great to record!