Bottom Line Up Front: For industry expert/Anthem Branding founder Ted Church, growing his business was about more than just offering great products. It was about offering a stand-out experience. He gives his sales tips, tricks, & advice on this episode of Sell More Merch.

In the newest edition of the Sell More Merch podcast, we’re joined by industry thought leader, creative innovator, and the founder & principal of Anthem Branding Ted Church. And folks, let me tell you: this is one episode you don’t want to miss.

From diving into the nitty-gritty of what makes clients keep coming back to how to know whether you’re attracting the right clients in the first place, we cover all things sales with Church — and nothing is off-limits. You get tips and tricks, you get sage pieces of time-tested wisdom, and you get a whole lot of candid anecdotes relevant to our industry today.

But before we jump into the episode specifics, we’ll give you some background on our guest of honor.

Where Full-Service Agency Meets Emotional Connection

Anthem Branding is a Tactile Design and Merchandise Agency based out of Boulder, CO, and they take a full-service approach to the art of crafting connection. When Church founded the agency, his goal was to offer clients more than just products — he wanted to give them a way to bring people, brands, and ideas together using tactile design.

And for the past fourteen years, his team has done just that.

Through their custom merchandise, branding, and retail packaging services, Anthem Branding has helped countless brands — ranging from international corporations like Google to local nonprofits — further their ability to connect. Because in this day and age, Church knows that it’s all about fostering deeper relationships with consumers through community. Not commodity.

The Anthem Branding approach has been wildly successful at a couple of things.

First, it’s served as a clear differentiator when it comes to other design and merchandise agencies; the connection-first strategy is visible at every step of the process, and that makes Church’s team stand out.

Second, because of the distinctive value inherent in the approach (and its results), clients keep coming back. Church holds the relationships he has with clients paramount, and because of that, his team’s never just looking to close a sale. They’re looking to help their clients achieve something meaningful, again and again.

And it’s that kind of genuine goal, that kind of genuine relationship, that makes a difference.

Anthem Branding HQ in Boulder Colorado

What You’ll Learn

Now that you know who you’re learning from, we’re sure you’re itching to know just what the podcast covers. So here it is: a whole lot — about Church’s entrance into the decorated apparel industry, about how and why he got Anthem Branding off the ground, and about how his years (and years) of experience can help you discover what might work for your own business.

Here are some specifics you’ll glean from the episode:

  • How Anthem Branding got creative during the COVID-19 pandemic, using their capabilities to adapt and help out their state-wide community.
  • Why investing in acquiring new customers is so important, and how to do it in a way that’s authentic, non-limiting, and long-lasting.
  • How to maintain and add value to client relationships once the initial project is over, and why doing this well can change everything for your business.
  • The biggest mistakes that Church has seen over and over again in his experience — what they are, how to avoid them, and what to do instead.
  • Why saying “no” to clients that aren’t the right fit actually sets you up to be more successful — and how to navigate that conversation without burning bridges for opportunities down the road.
  • The #1 book entrepreneurs (and entrepreneurial thinkers) in the decorated apparel space should be reading now.
  • Many more anecdotes, sales tips & tricks, and holistic pearls of wisdom from an industry leader that’s helped to redefine what value in design & merchandise can really mean!

So there you have it — the full breakdown of everything that’s inside of our newest podcast. With the help of Ted Church, we’ve packed it tight with stories and advice relevant to today’s world, so you can take what you need and use it however you’d like.

The goal here, like always, is to expose you to the experiences and expertise of leading industry experts — so you can listen to them, learn from them, and maybe even connect with them down the line. 

Listen to the Podcast

To stay connected with Ted Church after you give this episode a listen, give him a follow on Twitter @TedChurch. Otherwise, you can find him on LinkedIn or at his own website, https://tedchurch.com/. 

Connect with Anthem Branding on Instagram, Facebook, Linkedin, Pinterest or Twitter

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