InkSoft has made significant enhancements to the way products are displayed in Online Stores!
Check out the video or read below to learn about these awesome new features.
On Sale Badge
We have introduced an updated badge that lets you mark products “On-Sale.” This badge is clear, prominent, and catches the customers eye.
It not only shows up on the store homepage but also displays on the individual product detail page as well.
Learn about the benefits of marking products on sale here: InkSoft Marketing Tip: Marking Products as “On Sale”.
Visual Enhancement
Now if your customer hovers their mouse over a product, that individual product is highlighted.
This communicates visually to the customer the product they are about to select, increasing their buying intentions.
Showcase Product Styles
Customers no longer have to go to the individual product detail page to see all of the styles available for that particular product. As customers hover over a particular style the product picture automatically updates.
This eliminates the need to physically click and gives the customer more information immediately. This same functionality is available in the product catalog.
Toggle Displayed Information
In “Edit Mode” you have the ability to show what information you want to display for a particular product component. Depending on what information you are trying to convey to your customer, you can be as minimal or detailed as you wish.
While these updates may be subtle, they are quite valuable and reduce friction in the customer’s shopping experience.
As always keep the feedback coming with any new enhancements you would like to see added!
Questions?
Online Stores still giving you trouble? Contact the Success Squad at support@inksoft.com, and we’ll help you out!
Still not a customer? Looking to improve the way your shop operates? We’d love to show you around.
I absolutely LOVE these updates!! I logged in this morning to build a store and was very pleasantly surprised by the updates.. we actually just had a customer asking about showcasing product styles the other day and they were upset that we didn’t have the ability, but now we do!! She’s had a chance to look the new store over and she loves the new changes. I’m excited to see what’s next!
These are great updates but I’m really annoyed that you’re only focusing on company stores with recent updates. I invested in Inksoft to create a main CustomInk style site and there have been no major improvements in the main site layouts, etc for quite some time. It’s a little ridiculous that in this business, you only have one limited layout that’s mobile responsive.
Not everyone wants to open dozens of small company stores.
Ian, appreciate your comments. We’re always looking to improve our entire platform. In fact just this past quarter some upgrades to the design studio (Example, Example). While they may seem minor, they are actually quite significant. You can track more of the larger projects we are working on here and will continue to keep everyone up to date on all improvements. Thanks, Ryan!