Strategy
Take advantage of social media automation tools to grow your social media presence.
Why it matters
Developing your social media presence can be somewhat tedious. This might explain why so many businesses fail to engage and embrace social media as a marketing tool. With the advent of social media publishing technology such as Buffer and Hootsuite, businesses can now easily post content to all linked social accounts from one centralized interface.
Benefits
- Schedule posts proactively!
- Analytics to measure effectiveness
- Content suggestion makes finding and sharing relevant content a breeze
- Centralized tool for all social accounts
- Apps and browser extensions make it easy to post and share content.
Tools
We use and love Buffer. Why? It is incredibly simplicity.
Hootsuite is very popular and is the more feature rich option. If you upgrade to a paid account you can access many additional features.
Takeaway
Social media can be a very effective way to promote your business. Leveraging social media is easier than ever thanks to new technologies that help to automate publishing content.
