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Strategy
Packaging is marketing. Too many business think of packaging as a container for transporting the product to the customer. Making a small investment in custom branded packaging will help you more effectively promote your brand, business and services.
Why branded packaging works
Packaging creates the first experience with your product. Establishing a positive impression at the opening of the product is critical to establishing a favorable impression and overall experience.
In the video below, Matt Flansburg, Director of Product Development at InkSoft, shares some of his experiences and insights into branded packaging
Branded packaging benefits:
- Professional impression
- Differentiation — stand out from the crowd
- Promote your social media presence to drive followers
- Create future sales opportunities
- Creates additional exposure
- Reinforces your brand
Branded packaging ideas:
Take a look at these 25 cool t-shirt packaging concepts.
- Reorder instructions
- QR code
- Social media URLs
- Testimonials
- Coupon code or promotion
- Add technical information like care instructions
Takeaway
Creating branded packaging is a simple, low cost and effective way to enhance your branding and provide a positive customer experience. Make sure to check out our marketing tip on box stuffers. There is a lot of synergy available with box stuffers and branded packaging!
