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Strategy
Video is an effective way for businesses to communicate their products, services, and brand personality. Creating and launching a company promotional video is a free and simple marketing effort.
Why promo videos work
If a picture paints a thousand words and many words does a video paint? Do you have a smart phone? Well, if so, you have all the equipment you need to record a promo video. In terms of launching your video, use Youtube for free! Youtube has an awesome built-in online video editor which makes editing and refining your video a breeze. If producing a promotional video is too intimidating consider hiring a professional to create one for you. It is worth the investment!
The example below provides an example of a printing business using video to promote their company:
Promo video benefits:
- Legitimizing
- Professional
- Engaging
- Quality communication
- Low cost, high impact
- Easy to share and spread
Promo video ideas:
- Showcase your shop
- Ask your customers to film short video testimonials
- Show off your printing processes
- Create a montage of printed goods
- Film your team at work
Below is another great example of a promotional video. This one was so effective we ended up buying the shirt shown in the video!
We had to buy the shirt in the video after seeing the artistry that went into the art preparation and printing process.
Takeaway
Video provides an excellent vehicle to communicate your products, services and brand personality. Creating and launch your video is a small investment for massive gain. If you are an InkSoft user, you can create a custom page to place your video as seen in this example.
