You spend your time making sure your store looks inviting and your website provides the information your customers need. You may even be keeping social media pages updated or sending out regular emails to promote sales. But even with all of these efforts, there may be one area that is falling seriously short: Your email address.
The email address you use may be pushing away potential customers. Yes, really.
See, there are two types of email addresses:
- Branded business email addresses (name@yourcompany.com)
- Free, personal email addresses (name@yahoo.com / name@aol.com / name@hotmail.com / name@gmail.com)
If you’re using option 2, you don’t look professional
Personal email addresses give the impression that you’re a startup, potentially too small to provide complex printed goods on time. And even you feel that’s a perfect descriptor for your business right now, that’s not the impression you want to leave with your customers.
A branded business email address uses your domain name instead of a big-name email provider’s. Creating one is a fairly simple process, and it’s and low cost way to improve the public perception of your brand. Not only do you come across as more professional, but a branded email allows customers to become more familiar with your company name. Plus, you can use email aliases such as sales@yourcompany.com and artdept@yourcompany.com to help filter and manage inquiries.
Business email addresses provide a better overall impression as compared to free personal email addresses. So now what? How do you get branded email addresses using your domain name?
The solution: Google Apps for Work
That’s right. Google.
Google has been offering email services for many years. But it’s not all Gmail. Branded business email addresses are only $5 per month per user. Plus, you can create unlimited email aliases for free. We use Google Apps for Work here at InkSoft to organize our communication. (Want to skip the rest of this article? Go one “” create your business email with Google Apps here.)
What is Google Apps?
Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters.
Millions of organizations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more.
This guide gives you all the details on why this solution is the best option, but here are a few highlights:
Business email for your domain
Looking professional matters, and that means communicating as you@yourcompany.com. Gmail’s simple, powerful features help you build your brand while getting more done.
Access from any location or device
Check email, share files, edit documents, hold video meetings and more whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone.
Enterprise-level management tools
Robust admin settings give you total command over users, devices, security and more. Your data always belongs to you, and it goes with you if you switch solutions.
Start a free trial
Want to try out Google Apps for Work and get that branded business email started? Start a free trial.
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