The 5 Reasons that Presentation Matters

How to use InkSoft Proposals to persuade your customers with incredible presentations. 

Bottom Line Up Front: Every shop is vying for the top spot when it comes to bidding on customers. Use InkSoft’s presentation tools to impress new customers and close deals faster.

It’s the print shop with the best presentation that wins. If this is making you uncomfortable, that’s a good thing.

“If you think presentations cannot enchant people, then you have never seen a really good one.” – Guy Kawaski

Consider this common scenario: A customer needs decorated apparel for an upcoming event, so they approach two local print shops for product ideas and pricing.

Let’s say these print shops are similar when it comes to products, services, pricing, print capabilities, quality and turn times.

Print Shop A sends a quote and invoice as an email attachment, and never hears back. Except maybe the sound of crickets.

Print Shop B quickly sends a customized sales presentation with art mockups and wins the business.

Why? Going the extra mile, visual aids, speed (and extreme attention to detail) win the new sales game. Customers expect fast, if not immediate, responses from vendors. However, they also want to see unique apparel solutions for their particular needs. Customers need a visual example to fall in love with.

The good news? InkSoft Proposals provides a quick and efficient solution for decorating businesses to produce specific visual sales presentations and apparel mockups, all in one easy-to-use cloud-based program.

Be the Winningest Print Shop

Let’s take a deeper dive into why well-executed presentations might be your best sales tool. Easy to follow presentations multiply your sales. When you send your prospect a comprehensive, compelling proposal, you’ve multiplied the impact of your sales and marketing efforts. Plus, you’ve minimized or eliminated risk avoidance. People will say “no” to offers that are confusing because they’re afraid they’ll make a mistake.

1: Make your presentation personalized.

When your presentation stands out and looks uniquely personalized to the specific prospect, you stand out against the competition. It shows you spent time making something just for them. 

2: Include your upfront payment terms.

Be sure to include your terms””preferably that your shop collects full payment before you start the job. (Get a primer on how lots of printers are switching to 100% upfront payment.)

3: Samples sell.

When you take the time to show prospects how their logo will look on a polo, hoodie or hat, they immediately understand what you’ll deliver to them. This provides instant peace of mind for many buyers, especially when they haven’t used that particular garment, decorating method or even your shop before.

4: Give your clients options.

Giving your clients more than one choice without overwhelming them can help grow your sales.

Physical samples aren’t always practical, but virtuals are“”especially when you include them as part of your proposal. Remember these key ideas:

• Consumers buy with their eyes, not their brains.
• A virtual mock-up of a decorated garment removes doubt of what it’ll look like.
• Showing the same design on a variety of items can open the doors to more sales your client wasn’t even thinking of or possible aware of
• A virtual sample builds a relationship by making your prospects comfortable, as you anticipate their needs.
• A virtual mock-up can be easily shared and approved when client group decisions are made.

When offering choices, try the good-better-best scenario. If your client wants a polo shirt, for example, show three options in terms of pricing and features that fit three different budget levels.

You can also use the “alternative choice” close. That’s when your proposal shows two options and then asks: Do you like Option A or Option B?

Here are five benefits to offering options:

• Spark more add-on opportunities: “Wow, I never thought about logoed sports bottles along with our T-shirts,” your client says.
• Emphasize you’re the go-to shop for all your client’s needs: Your proposal presents and exposes new solutions.
• Empower your customer to choose what’s best for them: Customers like to choose and feel empowered in the sales process.
• Create a meaningful follow-up chat: Set up an opportunity to follow up with your prospect on options and review them together. This also shows your expertise.
• Differentiate your shop against competitors: While every other print shop sends one invoice, you’re providing a range of custom options and solutions.

5. Establish urgency.

Give your client an incentive to quickly make a decision, whether it’s to lock in their production or immediately create pre-chosen target dates. People want a clear call to action!

A Great Way to Send Presentations

InkSoft Proposals helps decorators close deals even faster with beautifully designed presentations, proposals””and invoices with built-in e-payment options.

Since it’s customizable for each client, you seal the deal faster with products tailored to their needs. You can even add their branding so they feel right at home in the proposal. Plus, they can comment right in the proposal, so you can have quicker convos and close the sale faster.

Once your clients sign on the e-dotted line, InkSoft Proposals seamlessly allows them to pay 100% upfront online before you start the job. You can also set your payment plans to match your shop’s cash flow goals.

Even better? We have a simple way to access shareable links directly to invoices created in InkSoft Proposals. This allows you to quickly copy a direct invoice link so you can send it manually using your email client.

Proposal Your Heart Out

When you view your decorating business as a solutions provider, you immediately see the value in sending e-proposals that give your prospects and repeat customers options tailored exactly to their goals and needs. With InkSoft, you’ll:

• Stay ahead of the competition and close deals faster.
• Take your potential customers through the sales process with your designed-to-impress proposals.
• Set yourself apart by creating a better presentation, a customer experience, and start growing your business by sending InksSoft proposals today.

Learn more about InkSoft’s powerful tools like presentations and proposals! Sign up here to book a personalized tour today.

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