The year might be winding down, but Inktavo is revving up for the 2024 Impressions Expo Long Beach. The show runs January 19-21 at the Long Beach Convention Center. 

We’ll be at the booth in the atrium with ROQ, plus an additional spot at Booth #359.

Make sure to put us on your schedule so you can stop by and learn about all the latest updates with InkSoft, Printavo, GraphicsFlow, and our newest addition, SignTracker. 

Along with a chance to meet us at our booths, we’re hosting several exciting educational opportunities during the show’s conference schedule. You can get expert advice on everything from Direct-to-Film transfers and e-commerce to AI technology and outbound sales techniques. 

Here’s a look at our classes. See the full lineup here.

January 20th

AI and Automation for Decorated Apparel Operations – Maximize Efficiency and Profitability

9:00-10:15 am
ROOM 104C

The main topics covered in this class include:

  • How AI can streamline traditional tasks for increased efficiency
  • Using AI as a tool for quality control and predictive Maintenance to reduce errors and downtime
  • Implementing AI tools like chatbots to improve the customer experience


Maximize Your Profitability With An Effective E-commerce Strategy

1:00PM – 2:15 PM
ROOM 101A

This class covers the basics of e-commerce for decorated apparel and promotional products. It’s designed for anyone in the print industry who wants to improve how they do business online. This class will also demonstrate how running a successful online store for yourself and your customers and staying competitive, even as a one-person show, is feasible.

Building an Outbound Sales Engine for Your Shop

10:45 AM – 12:00 PM
ROOM 102B

Attendees may recognize him from our ongoing series “Sales Hacks,” and Kevin Baumgart will share his sales expertise in this class in more detail. Kevin’s course covers essential outbound sales topics, including:

  • Using technology and tools for a successful outbound strategy
  • Defining and prioritizing your shop’s target market
  • Effective call and email campaigns
  • Understanding Key Performance Indicators 


January 21st

Leveraging DTF and Hybrid Digital Heat Transfers to Grow Your Business

9:00 AM – 10:15 AM
ROOM 102A

Direct-to-film (DTF) and hybrid digital heat transfer technology are disrupting on-demand print technology in the apparel decoration industry. This class explores the ins and outs of DTF printing. Rum Walia from Supacolor and Craig Mertens from Inktavo give their perspectives on this emerging technology’s current state and potential future.

The main topics covered in this class include: 

  • The different types of DTF transfers 
  • Integrating DTF and hybrid transfers into your existing business
  • Ideal fits for these printing methods 
  • Niches to target with DTF and hybrid transfers
  • How to price transfers 
  • Training and best practices 

Register for Impressions Expo Long Beach here.